Career chapter 02 · Diversified Group · TVET · SME Advisory

Group HR Director

Yayasan Amjad / Amjad Group

December 2022 - May 20252 years 5 months

“Held group-level responsibility for human resources, organisational development, workforce capability and people operations across a diversified ecosystem spanning direct sales, TVET and professional training, digital marketing, retail, F&B, self-service laundry, publishing, distribution and SME consulting.”

120Sales agents

9Digital team members

60SME consulting clients

RM7.5MAnnual retainer revenue

Group HR across a diversified ecosystem

Supporting people operations across Amjad Millennium, Amjad Academy, Amjad Marketing, Amjad Consulting, AD Laundry, AD Mart, F&B Operations and AD Distributor.

Multi-business workforce management
Recruitment, payroll and commission management
Career pathways, performance and people governance
Business setup, role design and workforce establishment

Capability & commercial team development

Creating practical capability systems for sales, digital, training and operating teams.

Training needs analysis and learning development
Amjad Millennium sales-force support
Amjad Marketing digital agency team establishment
Amjad Academy TVET and training-provider development

Amjad Consulting: HRBP & SME advisory

Provided HR Business Partnering and organisational advisory to 60 SME clients across multiple industries, collectively employing more than 600 employees and representing approximately RM7.5 million in annual retainer revenue.

Workforce planning, structure and business & people strategy
Employee relations, performance and disciplinary support
Policies, SOPs, payroll and commission structures
Leadership development, retention and organisational problem-solving

Stakeholder ecosystem

HRD CorpMARASME CorpUniversitiesTraining providersSME owners and management teams

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